It's just skiing.

Creating New Fastforward and Masterblaster Skis!
We're giving you an inside look at what went into creating our NEW Masterblaster and Fastforward skis, dropping August 1st. Last year's new Hotshot ski proved our crazy ideas work,... Read more...
How to Make Skis
I want to give you a quick update from the ski factory. While you’ve been lounging by the pool, the crew has been elbow deep in sawdust and epoxy building... Read more...
Behind the Scenes Early Sneak Peek 👀
Behind the Scenes Early Sneak Peek 👀
Hey there! You know us for our crazy Limited Edition ski graphics, but what you may not know is how long and intense the process is to create them is.... Read more...
Meet the Artists behind the skis
Meet the Artists behind the skis
Here's a sneak peek at a few of the artists we're collaborating with to create next season's new Limited Edition skis. Show them some love! Read more...
Sign up for Early Access!
Sign up for Early Access!
Sign up for first dibs on J skis new ski launch on August 1st, 2026! Read more...
Share your summer pics!
Share your summer pics!
We’d love to see what you’ve been doing this summer. Post your pic here & see others! Read more...
Win J Skis
Win J Skis
On Friday, August 8th, I'll randomly select one lucky skier to win these J skis!!! Read more...
Two New Must Watch Ski Films
Two New Must Watch Ski Films
Watch J skis engineer/pro skier Giray Dadali tackle big backcountry lines then follow it up with OS Crew's 10th movie packed with street skiing, private park builds, and more! Read more...
Rad Ski Films
Rad Ski Films
J skier Andreya Zvonar just dropped what could be one of the best east coast skiing short films maybe ever?!? These jaw dropping pow shots were all filmed right here... Read more...
We Totally Redesigned The Hotshot Ski
We Totally Redesigned The Hotshot Ski
Here's a behind the scenes sneak peek of our process developing the all new Hotshot ski! Read more...
It's Snowing!!!
It's Snowing!!!
Have you heard the news? It's snowing!!! Check out these pics from ski areas across North America to see the first blanket of the good stuff. Only 4 weeks till... Read more...
Blister Review Winter Gear Guide
Blister Review Winter Gear Guide
Check out what Blister Reviews had to say about our skis in their 25/26 Winter Gear Guide! Read more...
WINTER SNOWFALL FORECAST
WINTER SNOWFALL FORECAST
Hold on tight! These winter snowfall predictions are no joke! Read more...
SUMMER SKIING
SUMMER SKIING
These skiers don't have an off-season! Check out two summer shreddits from Mat Douff and Justin "Juice" Kennedy lacing up tricks in the sun and slush. Read more...
We're building your new skis
We're building your new skis
Over 200 new pairs a week are being hand built right here in North America and it’s almost time to slide them into a box and ship 'em directly to... Read more...
Live with J Lev
Live with J Lev
Ask owner Jason Levinthal your questions! Read more...
J's Stoke Report
J's Stoke Report
This is what's happening at my ski company Read more...
Meet The Artists
Meet The Artists
Here's a behind the scenes look at some of the artists we're working with for our new ski graphics! Read more...
We're creating a new ski!
We're creating a new ski!
Here's a behind the scenes sneak peek of our process developing the all new Flight ski! Read more...
New ski graphics first look
New ski graphics first look
Get a sneak peek of everything about you need to know about the newest ski graphics from J skis dropping August 1st. Read more...
Kid's Ski Seat System
Kid's Ski Seat System
Have you seen this crazy kid's bike seat that also mounts to the front of your skis??? 🤯 Watch the antics of our first day of testing... Read more...
Where are you skiing this winter?
Where are you skiing this winter?
Check out pics from skiers like you getting after it this winter! Read more...
Word to the Wise
Word to the Wise
J rider Mat Dufresne's short new film is the best 5 minutes of urban skiing you'll see all year! Watch the video and get the full story here. Read more...
BLACK FRIDAY VAULT HEIST
BLACK FRIDAY VAULT HEIST
Buy skis to break into our vault this Black Friday weekend. Loot free bindings, gear, or $100 gift cards while supplies last! Read more...
Pick Your Promo!
Pick Your Promo!
Black Friday 2024 deals have ended Read more...
Freeskier Awards
Freeskier Awards
WHOA! I just opened up Freeskier Magazine’s new Gear Guide and found out that our Escalator, Joyride, AND Fastforward skis all won awards. This is huge! See what Freeskier said here!  Read more...
New J Powder Ski
New J Powder Ski
"The Best Friend" drops Nov 14th! Get a sneak peek of everything about you need to know about this revolutionary new powder ski, including graphic leaks and a badass video... Read more...
We Made A Beer!
We Made A Beer!
Introducing Mogul Masher! The first beer from J skis. Brewed in collaboration with Lawson's Finest Liquids in Waitsfield, VT. Get the full story on this collab here! Read more...
Grand Re-opening Party!
Grand Re-opening Party!
Check out what went down at our Intergalactic Headquarters grand re-opening party! Read more...
OS Crew X Woodward Best Week Of Summer
OS Crew X Woodward Best Week Of Summer
Every summer, the Onslaught Crew, lead by J skier Justin "Juice" Kennedy, hosts a special session at Woodward Copper ski camp. Woodward is an action sports paradise where kids come... Read more...
Building your new skis
Building your new skis
Over 300 new pairs per week are being made, and it’s almost time to slide ’em into boxes and ship directly to your front door. Check out these exclusive behind... Read more...
Meet the Artists
Meet the Artists
Check out a few of the artists we're working with to create this upcoming season's new ski graphics. Show them some love! Read more...
Summer Pics!
Summer Pics!
Send us pics of what you're up to this summer! Read more...
J x Matty B "Friends of Dorothy"
J x Matty B "Friends of Dorothy"
Available now! Get the full story and watch the video here Read more...
Favorite ski pics!
Favorite ski pics!
Check out over 500 pics from skiers like you getting after it last season! Read more...
Creating New Ski Graphics!
Creating New Ski Graphics!
Behind the scenes creating our new limited edition ski graphics Read more...
Spring Team Callouts
Spring Team Callouts
Check out some of my favorite customer Spring photos and videos of pond skims, jumps, beers, bumps, and aprés activities! If you're reppin' J, tag us @j_skis #Jskis so I can promote you... Read more...
Testing new J skis
Testing new J skis
See what new skis we've been testing this spring! Read more...
Tesla Powered Electric Ski
Tesla Powered Electric Ski
After years of development in collaboration with Tesla Motors we finally created the world's first battery powered electric ski Read more...
Spring Shreditz
Spring Shreditz
Park laps at Park City and Team Skibladezzz takes on A-Basin's legendary East Wall Read more...
Friends on a pow day!
Friends on a pow day!
Check out some of my favorite steep and deep pow photos and videos from rad skiers like you with J's on their feet! Read more...
2023 J Awards
2023 J Awards
It's time for our annual J AWARDS recognizing skiers like you for the best sends (and fails) of 2023! Read more...
Of the Black Sea
Of the Black Sea
Of The Black Sea is more than a ski film; it’s a powerful exploration of heritage, breaking cultural barriers, and fostering understanding of what it means to be a Dadali,... Read more...
Holiday Bash and "Monocoque" Ski Launch Recap
Holiday Bash and "Monocoque" Ski Launch Recap
Check out what went down at our first ever Holiday Bash! Read more...
Merry Christmas
Merry Christmas
Check out some of my favorite Instagram posts from the last decade of Christmas shenanigans and have a yourself a happy holiday!!! Read more...
J x Ski The East Holiday Bash
J x Ski The East Holiday Bash
Join us THIS SATURDAY, December 16th are our Intergalactic HQ in Burlington, VT! Read more...
$20,000 BLACK FRIDAY HOTDOG HANDOUT!!!
$20,000 BLACK FRIDAY HOTDOG HANDOUT!!!
We gave away $20,000 worth of FREE skis on Black Friday + FREE poles with every ski order. Read more...
Magnetic - Street Skiing Film
Magnetic - Street Skiing Film
Justin "Juice" Kennedy and his "Onslaught Crew" is back with their latest offering from last ski season. Juice and his crew spent the better part of last year traveling in... Read more...
Skis For Change
Skis For Change
We hosted the "Skis For Change" Fundraiser in collaboration with The Pennywise Foundation in Burlington, Vermont. We rallied old skis to be donated, new gear to be raffled off and... Read more...
Ski season has started!!!
Ski season has started!!!
In typical early season fashion, Arapahoe Basin in Colorado was the first major ski area to open this past weekend on October 29th. Hundreds of skiers rolled into the lot... Read more...