My Story

MY NAME IS JASON LEVINTHAL. I'm the skier that started Line skis & Full Tilt boots. A couple of years ago I left those brands and started this new ski company J, with a mission to do things different in skiing. I build small quantities of limited edition skis, and hand sign and number each so you’re riding a one-of-a-kind ski like no one else. I sell them factory direct to you exclusively here on this website, cutting out the middle man so I can invest more into building better product and selling it to you at a great price. I make the skis available immediately as I create them, year round, moving at the speed of thought so you have newer skis sooner!

I’ve been designing game changing, award winning skis for 20 years and these are my best skis yet. Thanks for checking them out!

It's just skiing.

more about me >

Read our blog

November 2019 Update
I answer all your questions live on the Blister Podcast, Giray skis deep powder and tons more!
Mountains are open!
These are some of my favorite opening day photos and videos from skiers like you with J's on their feet already getting after it!
Win J skis!
Winner selected December 6th. Signup now!

We're skiing!
Yup... ski season is officially here! Below are some of my favorite early season pics and videos from skiers like you with J's on their feet getting after it!