My Story

MY NAME IS JASON LEVINTHAL. I'm the skier that started Line skis & Full Tilt boots. A couple of years ago I left those brands and started this new ski company J, with a mission to do things different in skiing. I build small quantities of limited edition skis, and hand sign and number each so you’re riding a one-of-a-kind ski like no one else. I sell them factory direct to you exclusively here on this website, cutting out the middle man so I can invest more into building better product and selling it to you at a great price. I make the skis available immediately as I create them, year round, moving at the speed of thought so you have newer skis sooner!

I’ve been designing game changing, award winning skis for 20 years and these are my best skis yet. Thanks for checking them out!

It's just skiing.

more about me >

Read our blog

First Snow 2020!
These skis resorts across North America already got snow!
Pro Choice Giveaway!
We'll buy you any pair of skis in the world!
Summer 2020 Team Callouts!
These are my top 8 photos & videos of skiers getting after it this Summer!
Ski Graphic Creation
Behind the scenes look at creating our brand-new 20/21 ski graphics!