Word to the Wise

J rider Mat Dufresne's short new film, "Word to the Wise", is the best 5 minutes of urban skiing you'll see all year! Filmed in the streets of Montreal by Xavier Mayrand.

Check out what filmmaker Xavier Mayrand had to say about the project below...

"Last season was the hardest for me to put a project together by a mile. Montreal, like pretty much everywhere in North America, had a really bad snow year. Most of the shots we got this season were on the bare minimum amount of snow needed to get things done. So the project was pulled off by making the most of it when both of our schedules aligned and we hustled like never before to get something done despite the circumstances. Again, it was the hardest project I’ve ever tackled, but also probably the one I'm most proud of."

"Mat’s ender is definitely a stand-out. It’s a bridge spot I had scoped for years, knowing there was something to be done there. In “MTL 2” we went there and Mat did a 180 to switch wallride shot. During the session, we kept looking at the area and saw what could be done. This season, after getting kicked out from a different spot, we drove by the same bridge. It was cosmic."

"I’m super happy with the result of this project. There’s always two sides of looking at it in my mind. What the people watching it see without knowing the behind-the-scenes of the project, and then what you see knowing everything that went into it. At face value, I think this project stands really well on its own and that Mat’s skiing is amongst the best in the world, no doubt about that. Then, as the director who had to go through all the struggles we’ve had to make this project come to life, it’s kind of a little miracle that we got a project like this done, which makes me even more stoked."


We're proud to collab with Mat this season on The Vacation "Poutine" ski. Mat insisted on this graphic because he swears poutine makes him ski faster. He’s serious!

I made only 200 pairs of this delicious new Limited Edition graphic on “The Vacation” ski and hand-signed and numbered each pair. Place your order for poutine before they sell out!