The Friend


David Hale x J Collab

131 reviews

J Says Best For: Crud / Bottomless powder / Glades / Steep & deep / Freeride

Waist Width: 117mm

Ski Length
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Limited Edition Graphics

Total Made: 350 Pair

Public Release: September 07, 2020

View All Friend Limited Graphics Specs & Construction

The Artwork

David Hale x J Collab

David Hale is a legend in the tattoo industry, with fans waiting months, even years for a chance to decorate their body with his masterpiece. Based in Athens, Georgia, David has spent much of his childhood and still today outside exploring, as he says, "I live out in the woods". He is constantly inspired by his natural surroundings, driving him to create the amazing one-of-a-kind artwork you see on these skis. It's a real honor to collaborate with David and continue to bring his beautiful artwork to life on our skis.

He originally carved this Moondog art into a wooden board, then rolled ink on top of the un-carved surface and transferred it onto paper for a very unique hand crafted texture, and look (see him demonstrate in the video below). We decided to put this piece on our fattest ski, "The Friend" because it really came to life on the wide pow ski canvas. This graphic looks even more amazing out on the hill floating, surfing and slashing through the pow.

You'll be one of only a few powder hounds with these rare J's on your feet! I'm building only 350 pair of these Limited edition beauties and hand signing and numbering each pair. Grab a yours before these one-of-a-kind skis sell out...

See more of David's artwork on his website

The Friend™

143 - 117 - 133

The widest ski in our Explore Collection for effortlessly floating and surfing the deepest days.

“The Friend” ski was designed in collaboration with athlete Giray Dadali to surf pow, stomp landings and charge harder with less effort than ever before…. so you don’t have to be a pro to ski like one! Its long, gentle rocker and 117mm waist keep you effortlessly floating, slashing and popping even on the deepest days. When the pow’s gone you’ll be able to count on its solid maple wood core and high energy carbon fiber to help you blast through chunder with an unprecedented smooth and reliable feel. The real surprise comes from its tight sidecut, enabling you to have fun gripping and ripping firm snow for versatility like none other. The Friend is a rare breed of powder ski earning it more awards than any other in its class. Float, surf, slash and butter in the deep pow until it gets tracked out, then have equal fun charging endless top to bottom chunder and groomer laps. This is a powder skier’s dream one-ski quiver!


The Friend In The Wild

Share your shred by tagging #JFriendSki on Instagram

This Ski is Kind of a Big Deal

"An excellent pow ski for a wide range of skiers; capable as a directional or freestyle option."

- Blister Gear Review

For powder-hunters, The Friend should be considered essential when traveling out of bounds.

- Freeskier Magazine

"The Friend was designed with more than just overhead pow in mind: A sturdy maple core and surprisingly tight sidecut are intended to enable playfulness when the powder’s gone.

- Backcountry Magazine

The Friend is the kind of ski I'd take on the trip of a lifetime without considering bringing a backup. It's PB&J exactly when you need it, and Dad made it.

- Powder Magazine (Ski of the Year)

"This is the ski you want if you need your legs to last all day, especially when it won’t stop puking snow. After all, no one should call it quits when the refills are free."

- SKI Magazine

the finest materials

By selling these skis factory direct to you, we're able to invest more money into using the highest quality materials possible for a game-changing level of premium performance & durability.


Compare Models

Length 177cm 183cm 189cm
Dimensions 143-117-133mm 143-117-133mm 143-117-133mm
Sidecut Radius 17.2m 18.5m 20.2m
Weight Per Ski 2230g 2310g 2480g
Effective Edge 1440mm 1500mm 1560mm
Camber 3.5mm 3.5mm 3.5mm
Rocker Height Tip / Tail 8 / 3mm 9 / 3mm 10 / 3mm
Tip / Tail Length 270 / 120mm 325 / 140mm 445 / 195mm
Tip / Tail Height 75 / 37.5mm 75 / 37.5mm 75 / 37.5mm
Boot from Center N/A N/A N/A
Boot from Tail 805mm 835mm 865mm

The Friend Reviews

David Hale x J Collab