HI, I’M J
Hi! My name is Jason Levinthal, and I’m the skier that built the first twin-tip skis in my parent’s garage to start the ski company “LINE” back in 1995. For over 25 years I’ve been pioneering game-changing, award-winning skis on a relentless mission to make skiing way more fun. I’ve launched, grown, acquired and sold multiple ski brands working with my friends that happen to be some of the smartest, most badass engineers, athletes, artists and forward thinking minds in the industry. I even won a medal in the first X Games! These are by far my best skis yet, hope you enjoy!
This is my story
Skiers were switching to snowboarding to have more fun
Jason builds first twin-tip ski, (like a snowboard) in college
J and friends unlock next level of skiing
J builds skis in his parent's garage, starting LINE ski company
J and high school friends building 1,000 skis in their home-made factory.
J receives a design patent for a twin tip ski, look it up!
First X Games slopestyle J wins Bronze, his friend Mike wins Gold
J is the first skier published sliding an urban rail
Media credits J for revolutionizing and rejuvenating skiing
J and high school friends build 4,000 pair of skis
Business sold to K2 Sports and employs J to continue running Line
Working for K2, J launches and runs a new ski boot brand "FULL TILT"
Grew Line to top 5 ski brand and Full Tilt top 10 boot brand in the U.S.
J leaves his job to revolutionize the ski business with a brand new ski brand... J Skis
Acquires 4FRNT hoping to save from bankruptcy by converting to ecommerce
4FRNT becomes profitable and is sold to passionate skiers to continue trajectory
I love this stuff. Can't stop won't stop.
See you on the hill.
You won't find our skis in shops
We exclusively sell our skis directly to you here to eliminate the markup so you get more for your money.
We've got your back
Money Back Guarantee
Try them for 5 days on the hill and if you have any doubts just send them back and we’ll give you a full refund.
2 Year Warranty
Yup, you read that right. I warranty every ski against manufacturing defects for 2 full years.
We’ve got the best customer service in the ski industry! Chat with us by phone, email, text or livechat 9am-10pm, 7 days a week!
We collaborate with amazing artists from around the world to offer multiple graphics on each model so you can choose the vibe that represents you.
The stoke is Real
"So fun and playful, I was laughing the whole way down."- Ski Magazine
"J Lev has a gift for making skis that can handle super burly terrain while still feeling easy and fun to ski."- Freeskier magazine
THIS IS MY CREW
“FANK” MARK FANKHAUSER
Fank is an art nerd and industry legend who’s spent decades scheming hilarious ideas into mind blowing graphics. He works in a secret underground lair in West Seattle, only coming out for coffee and to shred Stevens side-country with his homies. @fank209
Dale Phillips was our first employee, and somehow is still here! He makes all the marketing that makes you love us. Grew up night skiing Wachusett MA, now a real Vermonter, mtn biking, shooting guns and listening to country music. Pass this man a Bud Light! @uvmcatamounts
If your product doesn’t arrive on time, blame her! This superhero wrangles factories and shippers to get’r made and into your hands. She’s a lifetime upstate New Yorker that enjoys ice skiing at Greek Peak and hanging with Kairi, her Shiba Inu. Go Dodge coin! @lyndsey_marie
He’s the voice behind the J on social media saying what’s up and sharing your badass pics and vids. Ty left his high paying job in the automotive design industry to come join a bunch of ski bums in Vermont! @ty_zib
If you own J skis you’ve likely talked to Connor and know he provides customer service that’s second to none. He’s an Ice Coast park skier for life at Sugarbush, and always enjoys a solid après session... during work. @csteazy
Doug E Fresh found skiing perfection on the 600 foot hills of Pennsylvania before moving to VT for college, and never went back. When not exploring the galaxy managing skiing’s largest Intergalactic Headquarters, he is off teaching skiing around the East Coast, or hanging with his wife and two boys.
When taking a break from wakeboarding and biking, he helps you choose the right skis through his stellar Customer Service. Born and raised in Vermont, Andrew is an adrenaline junkie just like the rest of us, holding nothing back! @andrewrobertello
When not skiing (or answering you costumer service needs), you can find Krisite climbing, backpacking, and competing in sprint triathlons. @skiszn4lyfe
"J LEV" JASON LEVINTHAL
Our fearless leader follows the only plan he’s ever known… trial, error, and bullshit until it works! A formula he’s refined for decades to succeed doing everything the opposite of everyone else. Living in VT, J dreams of someday skiing as much as his customers. @jasonlevinthal
Also known as Ahmet’s Brother, he’s our pro athlete, inventor, engineer, entrepreneur, film maker, and comedian. Giray grew up in NY with the Line Traveling Circus, and escaped to Utah to get the goods and never went back. @ahmetsbrother
The bossman! AKA our fat, furry, fun, feline friend and mascot inspiration. After his daily 23 hour nap you can count on him to get shit done, literally... after chowing a few cans of Fancy Feast. We were blessed with his presence (15 year nap). RIP Big Man!
Uncle Canada is a jedi master engineer that’s spent decades building ski factories, and turning numbers into the best skis on earth, light years ahead of their time. He grew up a legendary Quebec racer, now exclusively chasing powdah in Fernie, BC. @uncle_canada
He’s the mastermind that owns and operates Utopie, the most advanced ski factory in North America brewing wood and fiberglass into our award winning skis, located in the coldest corner of the continent, Rimouski QC, Canada.