The Escalator

Masher

Lawson's Finest Liquids x J Collab

$749

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Dropping October 11th!
On Snow GuaranteeSame Day Free Shipping2 Year Warranty

Waist Width: 102mm

J Says Best For:
Groomers / Powder / Touring / Backcountry / Off-piste

Personality

Soft & PlayfulHappy MediumStiff & Aggressive

Conditions

50% groomers
50% powder
View All Escalator Graphics

The Escalator Awards

The Artwork

Lawson's Finest Liquids x J Collab

200 Made

|

Released October 11, 2024

I’m stoked to release this radical collaboration with the legendary local brewery Lawson’s Finest Liquids, known for their flagship “Sip of Sunshine” IPA. Lawson’s Finest was founded right here in the heart of the Green Mountains, surrounded by world-class ski areas like Sugarbush and Mad River Glen. It’s an honor to work with some of the best in the business to bring this Escalator graphic and our first-ever beer, Mogul Masher Pale Ale, straight from the Green Mountains to your head!

We worked closely with the team at Lawson’s Finest to craft this collab from the ground up, combining our ski-making expertise with their world-renowned brewing prowess. After a handful of brainstorming sessions, we let Fank take the first crack at the trippy graphic you see on the ski today. Once he had his go at it, he passed the files along to their designer, Andrew, to give it that special Lawson’s Finest touch. This process repeated itself a handful of times until we all agreed the graphic was perfect! I can’t believe how good this thing looks in person.

While the graphics were in progress, Taylor was spending lots of time at the brewery working with their brewer, Chris, to dial in the perfect recipe for this thirst-quenching collab brew. The goal was to lean into the tropical, hop-forward beers that Lawson’s Finest is known for, but mellow it out and make it more crushable so you can après all day! The pale ale recipe we landed on is charged with Citra and El Dorado hops, delivering a vibrant, tropical hop flavor with a crisp and refreshing finish.

From the beginning of the process, the team at Lawson’s Finest wanted their graphic on a ski that was as fun and versatile as the beer they brew. After talking to them about their skiing styles, it was obvious that “The Escalator” was the right choice. We only made 200 pairs of this colorful trip to Flavortown, and with so many après-loving skiers, I guarantee they’ll sell out fast!

Find Mogul Masher Pale Ale at J skis Burlington, Lawson’s Finest Liquids Taproom, or at select ski town retailers. It’s only available during ski season, and just like our skis, once it’s sold out, it’s gone forever!

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The Escalator

132 -

 102 

- 123

The Escalator is easy up, easy down… you CAN have your cake and eat it too!

This lighter weight, yet uniquely solid ski is built to do what you wanna do, whether that's sunrises on the skin track or spending all of your time riding lifts. The secret ingredient is a combination of a light Aspen core paired with our classic downhill ski construction for a Goldilocks feel that seamlessly blends stability with weight savings. Its 102mm waist slides perfectly into every skier’s quiver as a do-it-all tool that can lay down quick, snappy carves in bounds as effortlessly as it surfs wide open pow fields. We gave it a twin-tip shape for skiing backward and increased maneuverability in tight situations like chutes or trees. A subtle tail notch provides reliable skin clip retention for fast transitions. Add our pre-cut skins that perfectly fit the skis, and you're ready to go touring right out of the box! "The Escalator" will keep your legs fresher longer, so you can shred stronger from sunrise to last chair.

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The Escalator IN THE WILD

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This ski is kind of a big deal!
Freeskier MagazineFreeskier Magazine
Blister Gear ReviewBlister Gear Review
Backcountry MagazineBackcountry Magazine

    A bell to bell cruiser with the reliability, nimbleness and energy that I've been craving for a long time.

    - Freeskier Magazine

    The 102mm-wide Escalator combines a pretty accessible flex pattern and freestyle-friendly design with a moderately lightweight construction, equating to a ski that a whole lot of folks could enjoy, whether you've got a park background or are a directional skier who wants something forgiving and intuitive.

    - Blister Gear Review

    Takes the fun of a damp all-mountain ski and lightens it up to tour.

    - Backcountry Magazine

Lightweight AspenLightweight Aspen

Carbon Fiber

Lighter with more energy & pop than fiberglass
Just like fiberglass carbon needs to be fully stretched like a guitar string to give you the most pop. Unlike other brands of skis with wavy black carbon, not stretched, thus you’re not getting the energy out of it, we use pre-cured, pre-stretched carbon fiber laminates. This means the carbon is pre-stretched & cured under perfect conditions at the carbon fiber production facility prior to us receiving it. This pre-cured carbon laminate is twice the cost but also gives you many more times the performance. You’ll feel it!

Xtra Lite Core

Light weight, durable wood core for the best up and down performance
Unlike our other J skis "The Escalator" and "The Slacker" feature a 100% Aspen wood core for maximum weight reduction while maintaining the torsional resilience and dampening not found on other brand's "light weight" skis. Aspen dramatically reduces weight, giving the ski an incredibly nimble feel. The result is the best of both worlds, a ski that is light for easy ups and maneuverability, yet with power, stability and durability not typically found on other brand's lighter weight skis.

Full Height Sidewalls

Maximum impact resistant & vibration dampening
We’re using super durable, high impact absorbing Ultra High Molecular Weight (UHMW) polyethylene for our sidewalls. This is the same material we use on our ski's bases. It’s very impact resistant and since it’s full height, it also absorbs more vibration like using a longer spring in your car’s suspension. Take a metal pipe and hit it against a rock, then do the same with a piece of plastic. The metal vibrates through to your bones & the plastic absorbs the vibration for you. That’s the difference of having full height plastic shock absorbing sidewalls over your edges or not. We’re cutting the sides of the sidewalls to a 10* angle, with a nice step at the bottom for easy tuning like race skis.

Lite Edge

More durability edges without the weight
We use hardened steel edges that are 33% thinner than our other J skis for reduced weight while still maintaining strength. We reduce the thickness by 0.2mm which is actually still thicker than other brands "light weight" skis, so they are far more durable if you accidentally hit a rock, while maintaining a much longer life when re-tuning.

Lite Base

Faster, lighter durable base material you can count on
We use a 30% thinner base that is 0.2mm thinner than our other J models to shave weight while still providing extreme durability. This base is actually thicker than other brand's "light weight" skis to guarantee you have far more durability when charging down. In addition our sintered Ultra High Molecular Weight (UHMW) Polyethylene is actually the highest quality base material available built to absorb wax better, slide faster, and last longer. Yup! Hard, fast and lasts longer... just like your _______ likes.

Quasitropic Fiberglass

Fibers run in 4 directions to maximize energy & strength
Fiberglass works like a guitar string, when it is flexed it wants to spring back, that’s the energy or pop you feel in a ski. However this energy can only be applied in the direction the actual fiberglass is run. This means the more directions of fiberglass, the more energy, pop & responsiveness. Industry standard “Triaxial” fiberglass runs in only three directions, we use a Quasi Isotropic fiberglass configuration, same as the aerospace industry to maximize energy & strength in as many directions as possible, 4 different axis 0, 90, +45, -45. It costs more, but it’s worth the performance.

SPECS

Length162cm169cm176cm182cm188cm
Dimensions132 - 102 - 123132 - 102 - 123132 - 102 - 123132 - 102 - 123132 - 102 - 123
Sidecut Radius14.4m15.8m17.1m18.6m20.4m
Weight Per Ski1560g1640g1720g1,785g1840g
The Escalator "MASHER" Lawson's Finest Liquids x J Collab Limited Edition Ski Design GraphicThe Escalator "MASHER" Lawson's Finest Liquids x J Collab Limited Edition Ski Design Graphic