The Escalator
Masher
Lawson's Finest Liquids x J Collab
Ski now, pay later with interest-free financing using Shop Pay.
FREE SHIPPING!
Waist Width: 102mm
Personality
Conditions
The Escalator Awards
The Artwork
Lawson's Finest Liquids x J Collab
200 Made
|
Released October 12, 2024
After an epic day of skiing, conversations over beers often lead us to talking about making our own beer. Lucky for us, just down the road from our local mountain, Sugarbush, are our friends at Lawson's Finest Liquids. They are a nationally recognized award winning brewer, known for their flagship “Sip of Sunshine” IPA. It’s an honor to be bringing this new Limited Edition Escalator graphic AND our first-ever beer, “Mogul Masher” Pale Ale to life, straight from the Green Mountains to you!
We worked closely with the crew to craft this collab from the ground up. After a handful of brainstorming sessions, Fank took the first crack at the trippy graphic. Then he passed the art to Lawson’s designer, Andrew, to give it that whimsical final Lawson’s Finest touch. I can’t believe how good this thing looks in person!
The name of this graphic "Masher" refers to a term given to the start of the brewing process, where crushed grains are mixed with water to form a porridge-like mixture called the “mash”. Mashing moguls is fun too, so we named the beer portion of this collab "Mogul Masher"!
We only made 200 pairs of this colorful trip to Flavortown, and with so many après-loving skiers, you know they’ll sell out fast!
We donated a portion of the proceeds, $6,000, from the sale of this ski to the Afterglow Foundation. They raise funds for suicide prevention and awareness, with deep roots in the local skiing community.
Learn more about brewing our Mogul Masher Pale Ale. It's currently available exclusively at J skis Burlington, Lawson’s Finest Liquids Taproom, and at select ski town retailers in early 2025. It’s only available during ski season, and just like our skis, once it’s sold out, it’s gone forever!
Also in the Masher collection
The Escalator™
132 -
102
- 123
The Escalator is easy up, easy down… you CAN have your cake and eat it too!
This lighter weight, yet uniquely solid ski is built to do what you wanna do, whether that's sunrises on the skin track or spending all of your time riding lifts. The secret ingredient is a combination of a light Aspen core paired with our classic downhill ski construction for a Goldilocks feel that seamlessly blends stability with weight savings. Its 102mm waist slides perfectly into every skier’s quiver as a do-it-all tool that can lay down quick, snappy carves in bounds as effortlessly as it surfs wide open pow fields. We gave it a twin-tip shape for skiing backward and increased maneuverability in tight situations like chutes or trees. A subtle tail notch provides reliable skin clip retention for fast transitions. Add our pre-cut skins that perfectly fit the skis, and you're ready to go touring right out of the box! "The Escalator" will keep your legs fresher longer, so you can shred stronger from sunrise to last chair.
#JEscalatorSki
The Escalator IN THE WILD
Share your shred by tagging #JEscalatorSki on Instagram
This ski is kind of a big deal!
A bell to bell cruiser with the reliability, nimbleness and energy that I've been craving for a long time.
- Freeskier Magazine
The 102mm-wide Escalator combines a pretty accessible flex pattern and freestyle-friendly design with a moderately lightweight construction, equating to a ski that a whole lot of folks could enjoy, whether you've got a park background or are a directional skier who wants something forgiving and intuitive.
- Blister Gear Review
Takes the fun of a damp all-mountain ski and lightens it up to tour.
- Backcountry Magazine
Lightweight, slashy and nimble. It pivots on a dime while maintaining a respectable level of stability. The fairly aggressive sidecut lends itself to a mean carve, yet you can still pivot, slash and schmear the tails. It’s a great combination for today’s creative freeride skier.
- Freeskier Gear Lab
SPECS
Length | 162cm | 169cm | 176cm | 182cm | 188cm |
---|---|---|---|---|---|
Dimensions | 132 - 102 - 123 | 132 - 102 - 123 | 132 - 102 - 123 | 132 - 102 - 123 | 132 - 102 - 123 |
Sidecut Radius | 14.4m | 15.8m | 17.1m | 18.6m | 20.4m |
Weight Per Ski | 1560g | 1640g | 1720g | 1,785g | 1840g |