The Escalator
Masher
Lawson's Finest Liquids x J Collab
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Dropping October 11th!
Waist Width: 102mm
Personality
Conditions
The Escalator Awards
The Artwork
Lawson's Finest Liquids x J Collab
200 Made
|
Released October 11, 2024
I’m stoked to release this radical collaboration with the legendary local brewery Lawson’s Finest Liquids, known for their flagship “Sip of Sunshine” IPA. Lawson’s Finest was founded right here in the heart of the Green Mountains, surrounded by world-class ski areas like Sugarbush and Mad River Glen. It’s an honor to work with some of the best in the business to bring this Escalator graphic and our first-ever beer, Mogul Masher Pale Ale, straight from the Green Mountains to your head!
We worked closely with the team at Lawson’s Finest to craft this collab from the ground up, combining our ski-making expertise with their world-renowned brewing prowess. After a handful of brainstorming sessions, we let Fank take the first crack at the trippy graphic you see on the ski today. Once he had his go at it, he passed the files along to their designer, Andrew, to give it that special Lawson’s Finest touch. This process repeated itself a handful of times until we all agreed the graphic was perfect! I can’t believe how good this thing looks in person.
While the graphics were in progress, Taylor was spending lots of time at the brewery working with their brewer, Chris, to dial in the perfect recipe for this thirst-quenching collab brew. The goal was to lean into the tropical, hop-forward beers that Lawson’s Finest is known for, but mellow it out and make it more crushable so you can après all day! The pale ale recipe we landed on is charged with Citra and El Dorado hops, delivering a vibrant, tropical hop flavor with a crisp and refreshing finish.
From the beginning of the process, the team at Lawson’s Finest wanted their graphic on a ski that was as fun and versatile as the beer they brew. After talking to them about their skiing styles, it was obvious that “The Escalator” was the right choice. We only made 200 pairs of this colorful trip to Flavortown, and with so many après-loving skiers, I guarantee they’ll sell out fast!
Find Mogul Masher Pale Ale at J skis Burlington, Lawson’s Finest Liquids Taproom, or at select ski town retailers. It’s only available during ski season, and just like our skis, once it’s sold out, it’s gone forever!
The Escalator™
132 -
102
- 123
The Escalator is easy up, easy down… you CAN have your cake and eat it too!
This lighter weight, yet uniquely solid ski is built to do what you wanna do, whether that's sunrises on the skin track or spending all of your time riding lifts. The secret ingredient is a combination of a light Aspen core paired with our classic downhill ski construction for a Goldilocks feel that seamlessly blends stability with weight savings. Its 102mm waist slides perfectly into every skier’s quiver as a do-it-all tool that can lay down quick, snappy carves in bounds as effortlessly as it surfs wide open pow fields. We gave it a twin-tip shape for skiing backward and increased maneuverability in tight situations like chutes or trees. A subtle tail notch provides reliable skin clip retention for fast transitions. Add our pre-cut skins that perfectly fit the skis, and you're ready to go touring right out of the box! "The Escalator" will keep your legs fresher longer, so you can shred stronger from sunrise to last chair.
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The Escalator IN THE WILD
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This ski is kind of a big deal!
A bell to bell cruiser with the reliability, nimbleness and energy that I've been craving for a long time.
- Freeskier Magazine
Takes the fun of a damp all-mountain ski and lightens it up to tour.
- Backcountry Magazine
SPECS
Length | 162cm | 169cm | 176cm | 182cm | 188cm |
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Dimensions | 132 - 102 - 123 | 132 - 102 - 123 | 132 - 102 - 123 | 132 - 102 - 123 | 132 - 102 - 123 |
Sidecut Radius | 14.4m | 15.8m | 17.1m | 18.6m | 20.4m |
Weight Per Ski | 1560g | 1640g | 1720g | 1,785g | 1840g |