Four women meet on the ski slopes with business attire on, ready to ditch their 9-5's for the day.

Not* Serious


WHEN YOU GET THE J QUEENS TOGETHER YOU KNOW THEY’RE GOING TO GET INTO SOME MAYHEM. LAST SPRING THE FOUR OF THEM MADE AN EXECUTIVE DECISION TO DITCH THEIR QUARTERLY SALES REPORTS FOR A DAY AT ALTA.

 

 Dropping skis before dropping in

 

"NOT* SERIOUS" CEO's

Alyssa Parsons | @snow_sun_alyssa

Montucky based skier Alyssa is a bad ass, cliff hucking extraordinaire and anything but your average architect. Her out of the box thinking is what produced the brain child 'Not* Serious.' Alyssa's roll in this video isn't far fetched from her reality. Catch this wanna be tiktok star working overnight shifts to make first chair on a pow day... Don't say I didn't warn you about passing her the bottle of fireball on the chairlift.

 

Alyssa Parsons fly's through the air on skis

 

Ana Eyssimont | @anaeyssimont

She may live in Utah but she ain't no Morman. This girl's church is on the slopes. Ana puts in werk on the trampolines and takes tricks like double backies to the bank on the regular. Her gymnast background and huge balls have taken her to the top of competitions like the Freeride World Qualifier. Watch this lady ripper work 3 jobs and dance circles around your man on the mountain. I’m pretty sure she's going to be president one day.

 

Ana Eyssimont throws a backflip on her skis

 

Audrey Friess | @audo.zone

We dug up this one from the streets of Ohio. Name another urban skier chick from Ohio.. I’ll wait. Now sipping cold snacks on the streets of Bozeman, you’ll likely see her hitting urban rails on your daily drive to work. You probably wouldn't guess, this park rat, college student, is a ski instructor at the Yellowstone Club. Audrey has a fat bag of tricks, being tough as nails and hucking her meat is just the beginning.

 

Audrey Friess slides a rail

 

Evelyn Leibinger | @evvyleib

This¬†wild child broke her hand an hour into shooting this edit, note the cast.¬†Ev is straight out of high school and can be seen finishing her english homework in ‚ÄėNot* Serious.‚Äô Clearly, that didn‚Äôt stop her from sending it. She‚Äôs a regular at Bonnie's Breakfast in Aspen for pre-shred pancakes. She‚Äôs taking note from CEO‚Äôs Audrey & Alyssa and making her way to Montana State University next year to get learnt.

 

Evelyn Leibinger wears a mask and looks out the video at the approaching ski resort.

 

A few words from "Not* Serious" master-mind, Alyssa Parsons 

 

The Inspiration for Not* Serious came from wanting to do something completely different from the ski edits you see on a regular basis. The past few years, everyone has taken life so seriously, especially when it comes to social media and cancel culture. I wanted to do something that brought the fun back to skiing. These days ski films and edits all look the same. We set out to create something completely different that made people laugh and brought joy to their day to day lives. 


Alyssa skis while taking a client call

 

This film was the first time I met the other girls on the J team. Working with the other girls was seamless. Going into it, we didn't have a strict agenda. It allowed the process to be really easy-going. They're all really strong skiers and good people.

 

Alyssa sips whisky instead of writing her sales report

 

My favorite part about making the edit was being able to bond with the other girls. The whole weekend, we were hyping each other up. Watching someone hit a jump or ski a line then reviewing the shot right away was a cool part of the process as well. We would work with one idea and then branch off it. Everyones ideas were awesome. We were able to try so many things we didn't originally plan to do. 

 

Ev stomps on computer

 

Filming and production : Benjamin Merrill (@brmerrill)