SKIS SELLING FASTER THAN EXPECTED - Limited Inventory available, first come, first serve...

Added to Cart

${ currentItem.product_title } ${ currentItem.variant_title }

Items in cart are not held and may sell out.

Giray Dadali Powday Extravaganzzza

Giray Dadali Powday Extravaganzzza

For those who prefer softer landings... watch Giray Dadali's dreamiest shots surfing Merica's best powder destinations from Utah, Mount Baker and White Water last season riding his Brotherhood Vacation skis. Shot by Ahmet Dadali, shot and edited by Alex Magar.

More From 'It's just skiing.'

Win J skis

Winner announced October 1st! Sign up now

We're Freakin' Hiring!

2 Rad Videos

Luke O'Brien Season Edit and OnSlaught Crew Spring Trip

May 2021 Team Callouts

My favorite pics & videos of skiers like you with Js on their feet getting rowdy this spring!

April 2021 News

Bikini skiing, road trips and a new entrepreneurial venture!

We're hiring a Marketing Coordinator!

Deadline for applications is April 25, 2021

Spring Team Callouts!

My favorite pics & videos of skiers like you with Js on their feet getting rowdy this spring!

J VelcroTek Carbon XT: Black Edition Binding System

The most revolutionary ski binding ever created; available now.

How to get a job in the ski industry

March 2021 News

An epic weekend off, big air comps and spring slush... enjoy!

Juice Kennedy 2019-20 Season Edit

Justin "Juice" Kennedy 19/20 season highlights

Uphill Both Ways!

My favorite photos & videos of skiers like you getting after it in the backcountry with The Slacker ski on their feet!