The Friend "Elitist"

$799.00 USD
Size Chart


Specs & Construction
Model: The Friend
Graphic: Elitist
Total Made: 20 Pair
Dimensions: 136-114-125 (Tip - Waist - Tail)
Release Date:

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The Friend™ "Elitist" Graphic

Don't be an elitist! It's a pretty natural attitude most skiers and boarders share. Unfortunately there are still plenty of others, including companies & resorts that just can't grasp it. . . this ski honors them.

I'm building only 20 pair of this limited edition graphic to coincide with the 20 years since I was first inspired by snowboarding to start building my own skis. As usual, I'll be hand signing & numbering each. You'll be 1 of only 20 skiers in the world with these rare one-of-a-kind limited edition J's on your feet!

The Friend "ELITIST" Limited Edition Ski

The Friend™ Model Info

The Friend™


Effortlessly surf and play in powder like a pro with versatility to continue having fun when the pow's gone.

The Friend is like no other powder ski in the world! It's magical 114 width is not too fat, not too skinny and flex pattern is not to stiff, not too soft making it more versatile than any other "powder" ski. There are plenty of skis that perform great in the powder, yet very few, that are equally fun to ride when the powder's gone. I designed “The Friend” to be truly the best of both worlds. Float, surf, slash, butter in the deep snow until it gets tracked out, then have equal fun maching top to bottom chop and groomers like it ain’t no thang. This incedibly versatile pow ski makes every day feel like it snowed last night! #FriendsOnAPowday #JFriendSki

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The Friend™ Ski Specs

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Top Shape:
Lengths Available (cm): 173cm, 180cm, 186cm
Ski Length (cm): 180cm
5 Sidecut Avg. (m): 19.5m
Tip / Waist / Tail (mm): 136 / 114 / 125mm
Boot Mount From Center (cm): -6cm
Profile Shape:
Tip / Tail Height (mm): 65 / 50mm
Rocker Height Tip / Tail (mm): 8 / 3mm
Rocker Length Tip / Tail (mm): 48 / 40mm
Weight per ski (g): 2,200g

Rocker Matching Sidecut™

Unlike other rockered skis, we carefully match our rocker geometry with our sidecut geometry. To accomplish this perfect match, we blend multiple size radii into one smooth parabolic curve from the end of the camber to the very tip, like a surfboard.

This creates a much smoother tip shape that has no abrupt kinks, flat spots or awkward changes for the best of both worlds! The rockered tips effortlessly surf and float in powder, while the edge length in contact with snow is dramatically increased to improve grip and reduce tip chatter and bounce. You won’t believe how precise and effortless your skis feel from the hard pack to the pow!

Rocker Matching Sidecut™
The Friend Ski Dimensions

The Friend™ Construction

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I’ve spent over two decades designing, developing, and continually refining the industries most innovative and award winning skis ever created. Now that I’m selling skis directly to you, I’m able to invest more money into using the most expensive, highest quality materials possible, sparing no expense like never before in the name of premium ski performance & durability. You’ll literally feel the difference the moment you make your first turn and still be stoked, years later like it was still your first day on them! This is why I confidently back all my skis with a money back 100% satisfaction guarantee. Learn more about this ski’s construction below…

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3d ski construction

Carbon Fiber

Lighter with more energy & pop than fiberglass
Just like fiberglass carbon needs to be fully stretched like a guitar string to give you the most pop. Unlike other brands of skis with wavy black carbon, not stretched, thus you’re not getting the energy out of it, we use pre-cured, pre-stretched carbon fiber laminates. This means the carbon is pre-stretched & cured under perfect conditions at the carbon fiber production facility prior to us receiving it. This pre-cured carbon laminate is twice the cost but also gives you many more times the performance. You’ll feel it!

Maple Wood Core

Highest quality wood for a lively energetic feel & long life
The factory is located in Quebec Canada, so we got Maple, eh! Maple is a very expensive high quality hard wood, thus the reason it’s used to build floors and furniture in your house that lasts a lifetime. Maple absorbs impact, and has a ton of energy for a very ski feel and long life. We run 4 – 20mm wide Maple laminates the entire length of the core, plus 100% under your foot for unprecedented energy, durability & binding screw retention. At the tips of my skis you’ll see more of the light colored Aspen witch is incredibly lightweight with plenty strong when laminated alongside Maple for reduced swing weight at the tips.

Full Height Sidewalls

Maximum impact resistant & vibration dampening
We’re using super durable, high impact absorbing Ultra High Molecular Weight (UHMW) polyethylene for our sidewalls. This is the same material we use on our ski's bases. It’s very impact resistant and since it’s full height, it also absorbs more vibration like using a longer spring in your car’s suspension. Take a metal pipe and hit it against a rock, then do the same with a piece of plastic. The metal vibrates through to your bones & the plastic absorbs the vibration for you. That’s the difference of having full height plastic shock absorbing sidewalls over your edges or not. We’re cutting the isdes of the sidewalls to a 10* angle, with a nice step at the bottom for easy tuning like race skis.

Thickest Edge

The thickest, most durable edge in the industry
We use the thickest hardened steel edges in the industry 2.2mm x 2.5mm. More metal = more durable. Whether you’re accidentally hitting a rock or purposely sliding a rail, you’re edges will live a much longer life. You’ll also be able to re-tune many more times or file them round to slide rails longer.

Sintered Base

The fastest, thickest, most durable base material
I don’t match my clothes, but I always match my base & edge. We use the thickest edge so I also use the thickest base in the industry 1.8mm. I use sintered Ultra High Molecular Weight (UHMW) Polyethylene, the highest quality base material available. It absorbs wax better, slides faster, and is more durable than any other base material. Basically it’s super hard & fast, like your _______ likes it.

Rubber Laminate

Absorbs vibration and dramatically reduces risk of delam
Think of a ski’s construction like a magazine, each page = layers of material in the ski. Then bend your magazine you’ll see every page slide against each other, this is “shear”. This shear force trys to separate, thus delaminate all the layers in your ski every time it’s flexed or the tips are slapped down on a jump landing. This is why I run a layer of thin rubber around the full perimeter of the ski over the entire edge, plus the full width of across the tip and tail. The rubber acts as an insulator so that the edge and other materials can slide against each other when flexing without delaminating. This dramatically improves durability & reduces vibration.

Quasitropic Fiberglass

Fibers run in 4 directions to maximize energy & strength
Fiberglass works like a guitar string, when it is flexed it wants to spring back, that’s the energy or pop you feel in a ski. However this energy can only be applied in the direction the actual fiberglass is run. This means the more directions of fiberglass, the more energy, pop & responsiveness. Industry standard “Triaxial” fiberglass runs in only three directions, we use a Quasi Isotropic fiberglass configuration, same as the aerospace industry to maximize energy & strength in as many directions as possible, 4 different axis 0, 90, +45, -45. It costs more, but it’s worth the performance.

High Definition Digital Printing

You already know I put a lot of value in graphics! So instead of traditional silk screening with low resolution image quality, you’ve seen the dots! I’m using a state of the art, Fuji UV Flat bed printer, a $170,000 machine that enables me to print high resolution from my computer directly to the plastic top & base. The resolution is unbelievable photo-real so you’ll be one of few skiers in the world with skis looking this good on your feet.

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These skiers ride The Friend™. Tag your photos #JFriendSki on Instagram.

"Elitist" Limited Edition Owners

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The Friend™ Reviews

Blister "Recommended" 16/17 - Friend

"The Friend was very easy and intuitive, even in steep, tighter lines. Although the snow wasn’t bottomless, I never buried the tips, and was able to intuitively milk the last of the storm snow that still lingered." Read more >

Backcountry Mag Official Selection 2017 - Friend

"For the budding bc newbie who prefers a surfier, freeride feel."

"Wow. This ski is really versatile."


Powder Magazine Skiers Choice 2017 - Friend

"The Friend is big enough to be an exceptional powder ski, but where it really shines is how friendly it gets when everything is tracked out. “It carved well on hardpack despite being a powder ski...'" Read more >

Skiing Magazine Testers' Choice 2016 - Friend

"The Friend will be your best friend on a pow day. Our tests said it floated effortlessly with a playful yet reliable feel and stayed stable at higher speed blasting through the chop."

Freeskier Mag Editors' Pick 2016 - Friend

"Jason Levinthal caters to rip-roarin’ pow lovers who put playfulness on a pedestal. “Really playful in softer snow, was very consistent going forward and switch,” commented one tester. “Whoever says there are no friends on a powder day hasn’t been on this ski." Read more >

Powder Magazine Skiers Choice 2016 - Friend

"After a few laps through steep crud, I could only imagine how good this ski would be on a big day. The Friend initiates easily without the floppy tip we all despise. Simply put, these boards are well built and durable, and have everything you need from peak to parking lot and . . . Read More >

Skiing Mag Official Selection 2015 - Friend

"Using a ski factory in Quebec, he's pumping out fresh designs like this new powder board, The Friend. And it’s exactly that in the deep stuff: trustworthy, responsive, and a little nutty. It will push you in technical and playful terrain and always leave you smiling, even on groomed run-outs." Read more >
Read what other skiers say about this ski below. . .

Customer Reviews

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