You're in the lift line. On the opposite side is one of those Blue, Red, and Silver shiny helmets. But who could it be?? Johnny? T Rice?! screw it, you can do better. Where's your helmet? "The Helmet" is a status symbol that has come to determine one's ability to excel in the action sports industry. It is this pinnacle of rad that is sought after. Chasing the Red Bull is a prolonged path down the rabbit hole for one maddened skier.

Filming By: Ross Downard, Greg Bej and Chris Segal
Produced By: Giray Dadali

Jason Levinthal talks with Jonathan Ellsworth of BLISTER Gear Review about ski touring and the prospect of making a J touring ski.

Then, on the BLISTER Gear:30 podcast Jonathan and Luke Koppa give their first impressions of the all-new J touring ski, The Slacker, as well as dive deep into our marketing calling this the "least nerdy touring ski on the market."

It's a hilarious conversation with strong ski industry opinions and tons of leaks into our new 20/21 skis that release July 30th.

Sneak peek of the brand-new J Hotshot ski! The Hotshot is a new ski that replaces The Metal as the most unabashedly badass ski in our line, built for getting rad.

Available on July 30th, 2020

Today "J Ski Company" announced that it would be repurposing raw materials typically used in the production of alpine ski cores for a new line of toilet paper.

J skis owner and founder Jason Levinthal says, "It just makes sense! Now that skiing has been canceled for Spring we no longer have a need for the same quantity of wood ski cores that were already produced to go into next year's skis. Instead of just letting them sit on the shelf collecting dust we're going to repurpose them into rolls of toilet paper.

This is the first toilet paper in the world made from 100% North Eastern forests. The same properties that make Maple and Aspen the ideal wood for ski cores translates perfectly into toilet paper, as well. My family and employees have been rigorously testing this TP over the past week and couldn't be more excited with the quality of the product. It's totally rip proof so you'll never poke through and our high-definition digital printing allows us to put fun and Limited Edition graphics on every sheet just like our skis."

Beginning immediately, Utopie MFG, the Rimouski, QC factory that builds J skis, will also be producing 1,000+ rolls of JTP™️ per week. Utopie is one of the top ski factories in the world and it's expected that their TP will be amongst some of the most sought after on the market, alongside the likes of Charmin and Seventh Generation.

Jason summed it up perfectly, "Skiing comes and goes with the seasons, but butt wiping never stops! I have over four decades of experience using Toilet Paper and am proud to be able to offer some of the best on the market. JTP™️ will be available exclusively on Jskis.com and start shipping next week, so place your pre-orders now!"

Levinthal also added, "I'm not done skiing, I'm just done relying on the seasonality of the Winter sports business, whereas this is something everyone can make use of all day, every day, world wide, regardless if it snows or not."

Ahmet's Brother and the brotherhood go toe to toe with the evil empire Yellow Jackets - watch the video to see how it all shakes out!

Animation created by: Chelsy Harten, Pow Day Ski Art Studio 
Follow Chelsy on Instagram: @cheslysdreamin

"After graduating this December, I figured this winter would be my opportunity to truly ski bum before 'growing up', whatever that means. Freedom from an undergraduate course load and a part time job has provided ample time to slide on snow and it couldn’t be sweeter." - Chris Goodhue

Chris is a recent graduate of Montana State University, currently living in Bozeman and skiing Bridger Bowl every day of the week. Chris has been riding Js for 3 seasons now and makes his quiver of the Metal and Friend skis, mounted with a CAST system binding.

J team athlete Derek Simpson (@iiceberg.simpson) season park edit from his first year on Js! Derek is a butter masta with crazy tech rail tricks that will bust your brain. He skied 70+ days in parks all over Utah and Colorado rocking the #JAllplaySki and is still on his first pair!

VIEW HIS SKIS

Ahmet's Brother AKA Giray Dadali shredding last season's steep and deep at Snowbird on his bro model Vacation ski. #dropcliffsnotbombs