Prototyping New Skis
We had an insanely busy winter creating two completely new skis! The process of creating a ski involves a lot of dedicated skiers spending countless hours, over the course of the entire winter engineering, designing, testing, and revising until it performs exactly as we intended.👌🏼
Both The Joyride and The Escalator have now been fine-tuned to perfection and are ready to rip. Check out pics of our process below.
We’ll be releasing these to you on August 1st so mark your calendar!
![](https://cdn.shopify.com/s/files/1/0274/7219/files/image_600x600.png?v=1653581209)
![](https://cdn.shopify.com/s/files/1/0274/7219/files/engineering_1024x1024.gif?v=1653581262)
It all starts with engineering, this is where pro-skier / super nerd Giray Dadali (aka Ahmet's Brother) uses CAD to turn our wildest ideas into reality!
![](https://cdn.shopify.com/s/files/1/0274/7219/files/revisions_1024x1024.jpg?v=1653581364)
Every round of prototyping consists of 6 variations. We don't look at any numbers until AFTER testing so we have unbiased opinions on which version skis the best 📈
![](https://cdn.shopify.com/s/files/1/0274/7219/files/j_mounting_1024x1024.gif?v=1653581448)
Late night mounting = early morning testing!
![](https://cdn.shopify.com/s/files/1/0274/7219/files/test-with-ste_1024x1024.jpg?v=1653581499)
Testing is always better with friends! The powder hounds from Ski The East came out to help us decide the final flex pattern of The Escalator
![](https://cdn.shopify.com/s/files/1/0274/7219/files/ice-test_1024x1024.jpg?v=1653581546)
Bullet proof ice tested and approved ✔️
![](https://cdn.shopify.com/s/files/1/0274/7219/files/ed19a874-1df8-484c-9e0a-a6d5b3cb9732_1024x1024.jpg?v=1653581603)
For every day testing on Vermont ice, Giray and the team also tested in Utah pow confirming the 102mm Escalator is easy up... AND down!
![](https://cdn.shopify.com/s/files/1/0274/7219/files/jason-with-skis_1024x1024.jpg?v=1653581655)
POV: it's too cold to take notes and you can't remember which revision was your favorite 😂
![](https://cdn.shopify.com/s/files/1/0274/7219/files/vinny_cannon_1024x1024.gif?v=1653581707)
The 90mm Joyride required advanced testing from park legend Vinny Gagnier.
Quote: "my favorite ski I've ever ridden"
![](https://cdn.shopify.com/s/files/1/0274/7219/files/trunk-bladezzz_1024x1024.jpg?v=1653582169)
Two new models + over 20 new graphics dropping soon!
What are dem little skis fo?!?!