Product Launch Rebel: Jason Levinthal Interview

Hear the wild story about how Jason Levinthal started and grew Line Skis (the first modern twin-tip ski company) and ignited a youth ski movement and helped save skiing. After a few years of struggle and lackluster sales, learn how another competing brand and the X Games helped boost his fledgling company to the stratosphere. Listen as he describes how he launched his second company, J skis, with a smarter business model.