Hear the wild story about how Jason Levinthal started and grew Line Skis (the first modern twin-tip ski company) and ignited a youth ski movement and helped save skiing. After a few years of struggle and lackluster sales, learn how another competing brand and the X Games helped boost his fledgling company to the stratosphere. Listen as he describes how he launched his second company, J skis, with a smarter business model.
More From 'It's just skiing.'
Choose Any Ski Giveaway
We'll buy you any pair of skis in the world! Winner announced Monday, October 18th
Read More ›
May 2021 Team Callouts
My favorite pics & videos of skiers like you with Js on their feet getting rowdy this spring!
Read More ›
Spring Team Callouts!
My favorite pics & videos of skiers like you with Js on their feet getting rowdy this spring!
Read More ›
