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You're in the lift line. On the opposite side is one of those Blue, Red, and Silver shiny helmets. But who could it be?? Johnny? T Rice?! screw it, you can do better. Where's your helmet? "The Helmet" is a status symbol that has come to determine one's ability to excel in the action sports industry. It is this pinnacle of rad that is sought after. Chasing the Red Bull is a prolonged path down the rabbit hole for one maddened skier.
Filming By: Ross Downard, Greg Bej and Chris Segal
Produced By: Giray DadaliAhmet's Brother's "Welcome to the World of Red Bull" video! -
Jason Levinthal talks with Jonathan Ellsworth of BLISTER Gear Review about ski touring and the prospect of making a J touring ski.
Then, on the BLISTER Gear:30 podcast Jonathan and Luke Koppa give their first impressions of the all-new J touring ski, The Slacker, as well as dive deep into our marketing calling this the "least nerdy touring ski on the market."
It's a hilarious conversation with strong ski industry opinions and tons of leaks into our new 20/21 skis that release July 30th.
Sneak peek with Blister at our brand-new Slacker ski! -
NBC 5 News interviewed founder of J skis, Jason Levinthal and Jake Caggige on the platform they created called Maker Exchange. If you're a hospital or essential worker in need of PPE, or a maker with the ability to build products learn how you can get involved to help save lives here: www.makereschange.orgJason Levinthal talks to NBC News about his platform, Maker Exchange
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Today "J Ski Company" announced that it would be repurposing raw materials typically used in the production of alpine ski cores for a new line of toilet paper.
J skis owner and founder Jason Levinthal says, "It just makes sense! Now that skiing has been canceled for Spring we no longer have a need for the same quantity of wood ski cores that were already produced to go into next year's skis. Instead of just letting them sit on the shelf collecting dust we're going to repurpose them into rolls of toilet paper.
This is the first toilet paper in the world made from 100% North Eastern forests. The same properties that make Maple and Aspen the ideal wood for ski cores translates perfectly into toilet paper, as well. My family and employees have been rigorously testing this TP over the past week and couldn't be more excited with the quality of the product. It's totally rip proof so you'll never poke through and our high-definition digital printing allows us to put fun and Limited Edition graphics on every sheet just like our skis."
Beginning immediately, Utopie MFG, the Rimouski, QC factory that builds J skis, will also be producing 1,000+ rolls of JTP™️ per week. Utopie is one of the top ski factories in the world and it's expected that their TP will be amongst some of the most sought after on the market, alongside the likes of Charmin and Seventh Generation.
Jason summed it up perfectly, "Skiing comes and goes with the seasons, but butt wiping never stops! I have over four decades of experience using Toilet Paper and am proud to be able to offer some of the best on the market. JTP™️ will be available exclusively on Jskis.com and start shipping next week, so place your pre-orders now!"
Levinthal also added, "I'm not done skiing, I'm just done relying on the seasonality of the Winter sports business, whereas this is something everyone can make use of all day, every day, world wide, regardless if it snows or not."
Watch the offical JTP launch commerical -
What happens when you bring a bunch of "professional ski bums" together for two weeks of testing next year's gear? Well, this of course! Thanks for the good times Powder and Freeskier magazines, can't wait to do it all again this Winter.Behind the scenes at the two biggest gear guide tests of the year
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I took some of the J band of misfits to Hood this past Summer for a few days of sunny shredding to test out new skis and get photos on our recently released 19/20 graphic line. We couldn't have had better weather and the vibes stayed ski high the entire weekend.Recap edit from out team trip to Mt Hood!
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After narrowly avoiding being cut by the network, the Heart of Skiing film crew is back to tape another season. Zane makes his return from an unsuccessful run at Superunknown and his pursuits to join the Bunch seem to not be paying off. Controversy runs high as Zane starts rocking a yellow vest the same day Magnus loses his.Zane Kushman faces off with Magnus Granier
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"After graduating this December, I figured this winter would be my opportunity to truly ski bum before 'growing up', whatever that means. Freedom from an undergraduate course load and a part time job has provided ample time to slide on snow and it couldn’t be sweeter." - Chris Goodhue
Chris is a recent graduate of Montana State University, currently living in Bozeman and skiing Bridger Bowl every day of the week. Chris has been riding Js for 3 seasons now and makes his quiver of the Metal and Friend skis, mounted with a CAST system binding.
A quick rundown of January in MT for Chris Goodhue -
J team athlete Derek Simpson (@iiceberg.simpson) season park edit from his first year on Js! Derek is a butter masta with crazy tech rail tricks that will bust your brain. He skied 70+ days in parks all over Utah and Colorado rocking the #JAllplaySki and is still on his first pair!
Derek Simpson's 19/20 Season Edit -
"My winter segment from this year is live online. Lots of ups and downs went into making this happen. From learning how to snowmobile, going broke over and over again and having one of my best childhood friends living on the floor in my room it was nothing short of insane. To everyone that helped shovel, helped film, helped provide stoke, helped teach me how to sled (and get it unstuck) I can’t thank you enough. Wouldn’t trade any of it for the world.
Also, I want to personally thank Jason Levinthal and J skis for believing in me. Nothing short of a dream come true.
And lastly the biggest thank you to my brotha Bobby Stevenson for filming this year, editing this and posting it online for me while I’m up fishing in AK.
See ya next winter!
Cheers, Jake"Experience powder heaven in Jake Little's 17/18 season edit -
Inventor of the twin-tip ski, Jason Levinthal, tells his story about what it took to change the sport of skiing forever!
Jason Levinthal is the founder of LINE skis, FULL TILT boots, J skis and owner of 4FRNT ski company. As a pioneer in the modern ski industry, Levinthal has pioneered unique marketing and design and sales practices within his field. In addition, Jason took home the bronze medal in The Winter X Games' first-ever slopestyle skiing event in 1998.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community.Jason Levinthal's TEDx Talk on why nobody needs more of the same thing -
Breaking news in Vermont! . . . "It's cold, nothing bad happened, this dude makes skis!"