J's Stoke Report

WE'RE BLOWING UP THE INTERNETS! On August 1st at 4:20pm we'll be dropping over 20 new Limited Edition skis. From Bob Ross to John Denver, and some of the sickest artist collaborations we've ever done. This is by far my favorite lineup yet, so mark your calendar!


MEANWHILE... THE OUTDOOR INDUSTRY IS HAVING A COVID HANGOVER🤮 Last season the biggest corporate ski companies had way too much product in stock, so they were discounting like crazy to clear out old inventory. This made it much more difficult for all brands to sell skis at regular prices, causing the toughest season financially for all ski companies, especially for small family owned ski companies like us. So this year we're changing up how we do things...

I'M MAKING 20% LESS SKIS THIS SEASON. To be sure we sell out of everything we make this year, I'll be building less of each Limited Edition. For example, 2 years ago we made 450 Bob Ross and this year we're only making 350. Order early or someone else will be walking away with your skis... I haven't built this few since 2019!🤯

WE DEVELOPED A NEW SKI! One of our most popular skis has been "The Escalator", and I've been getting a lot of requests from skiers for a narrower version. So for the past two seasons we've been working on a completely new model named, "The Flight". It's a narrower 95mm waist, built with lightweight materials like the rest of our Explore Collection. The Flight has a much deeper sidecut, longer effective edge, and lower rocker. It absolutely rips on groomers, yet feels like there's nothing on your feet. It's crazy fun!!! Our ski engineer Giray Dadali and I talk more about this new Flight ski in this video.

EVERYONE ASKS ME HOW TARIFFS AFFECT MY SKI BUSINESS. I've been invited to multiple round tables with Senators and other business owners like this one on the local news. Here's the thing, I've owned a few different ski companies over the past 30 years and one thing I learned is... build your product as close to home as possible for many reasons. "Close" is a relative term though, so for a Burlington, Vermont ski company, it's a 7 hour drive to Quebec, Canada. We've been great partners with this factory for over a decade and are fortunate to pay less tariffs than others building skis overseas. We're launching all of our skis this season with "pre-tariff" pricing. We aren't raising prices yet, but we are building less skis this season.

ARE YOU GOING TO OUR LAUNCH PARTY? Be the first skier in the world to see all our new skis in person at our Intergalactic Headquarters in Burlington, VT! I will personally be there LIVE STREAMING the entire event across the galaxy and interwebs, getting stoked with ski bums like you about the upcoming season, and talking about our fresh sticks over a cold one! Mark your calendar for August 1st, 4:20-8pm, 247 Main St. Burlington, VT 

THANK YOU FOR YOUR ONGOING SUPPORT! We couldn't be doing any of this without awesome skiers like you, THANK YOU! 🙏