{"product_id":"undercats","title":"The Escalator \"UNDERCATS\"","description":"\u003cdiv\u003eNo two ski companies have ever done this before. Two brands, same product, same industry, collaborating on a ski together? We had to do it!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eHere's what makes this extra cool. Ben started Icelantic with his business partner Parr, who creates all their ski graphics. I started J Skis with my business partner Fank, who creates all our ski graphics. Two creative independent brands, both built by like minded skiing buddies who refused to play by the industry's rules.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eWe’ve been fans of each other’s brands and friends for decades, so when Fank came up with the idea of creating a ski together, a collab felt inevitable. So we did something nobody's done before and threw Fank and Parr into the same creative sandbox together. They got right to it, passing the art back and forth, each one adding to it, pushing it further, evolving it into something wilder than either of them imagined when they started. Watching it develop was like watching a jam session between two musicians who'd never met but immediately spoke the same language.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eThose cats are us! Two small independent family owned ski companies that refuse to get eaten alive by the giant corporate conglomerate robots determined to remain in control of skiing. They thought we little guys wouldn't last, but we’ve been fighting for decades. And we’re still here. We’re the undercats and cats always land on their feet!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eThis collab is on Icelantic's Nomad 106 ski and our Escalator ski, each with this same collab graphic. You’ll even see both our logos on each of the skis. This is an extremely limited collaboration. Each brand made only 100 pairs of their ski. This is your chance to own a first of its kind piece of ski history. Go Undercats!\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"J skis","offers":[{"title":"162cm","offer_id":42736332800087,"sku":"J26ESUC162","price":879.0,"currency_code":"USD","in_stock":true},{"title":"169cm","offer_id":42736332832855,"sku":"J26ESUC169","price":879.0,"currency_code":"USD","in_stock":true},{"title":"176cm","offer_id":42736332865623,"sku":"J26ESUC176","price":879.0,"currency_code":"USD","in_stock":true},{"title":"182cm","offer_id":42736332898391,"sku":"J26ESUC182","price":879.0,"currency_code":"USD","in_stock":true},{"title":"188cm","offer_id":42736332931159,"sku":"J26ESUC188","price":879.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/ESCALATOR_UnderCats_FULL-SKI.png?v=1783439596","url":"https:\/\/jskis.com\/products\/undercats","provider":"J skis","version":"1.0","type":"link"}