{"product_id":"go-higher","title":"The Escalator \"GO HIGHER\" Mountain Gazette x J Collab Limited Edition Ski","description":"\u003cp\u003e\u003cspan\u003eAlright, let's take a trip back to 1966. Mountain Gazette had just hit the scene in Colorado, capturing the spirit of the outdoor world and counter-culture vibes. It wasn't just a magazine; it was a blend of wild adventure stories, captivating poetry, and jaw-dropping photos. This was the real deal for mountain lovers!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDespite its early success, Mountain Gazette hit a rough patch and stopped printing in 1979. It became legendary, almost mythical, for those who remembered its raw and honest take on mountain life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFast forward to 2020. My friend Mike Rogge, a skier and journalist with a deep love for the mountains, recognized the magic of the old Gazette and decided it was time for a comeback. Mike didn’t just want to revive it; he wanted to revolutionize print in the process, all while staying true to the mag’s roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMike focused on long-form journalism that dove deep, backed it up with incredible photography, and printed it on gigantic, mind-blowing 11x17-inch paper! You’ve never seen a mag like this before! The response? Pure stoke. Old fans were hyped, and a whole new generation fell in love with print again. MG proved that print ain’t dead!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe created this ski graphic with Mike handpicking Mountain Gazette’s most iconic covers to lay across the top of the skis. Then, we applied their famous saying across the base, adding fun chairlift characters drawn by MG’s artist, Mike Handzlik. We even included the MRG single chair as a nod to Mike’s eastern roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eI made only 250 pairs of this new Limited Edition graphic on “The Escalator” ski and hand-signed and numbered each pair. Print ain’t dead, but these skis won’t last long, so order your pair today before they sell out!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/mountaingazette\/\"\u003e\u003cspan\u003eFollow Mountain Gazette\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and grab a \u003c\/span\u003e\u003ca href=\"https:\/\/mountaingazette.com\/products\/mountain-gazette-annual-subscription\"\u003e\u003cspan\u003esubscription here!\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"J skis","offers":[{"title":"162cm","offer_id":41072497229911,"sku":"J24ESGH162","price":599.0,"currency_code":"USD","in_stock":false},{"title":"169cm","offer_id":41072497262679,"sku":"J24ESGH169","price":599.0,"currency_code":"USD","in_stock":false},{"title":"176cm","offer_id":41072497295447,"sku":"J24ESGH176","price":599.0,"currency_code":"USD","in_stock":false},{"title":"182cm","offer_id":41072497328215,"sku":"J24ESGH182","price":599.0,"currency_code":"USD","in_stock":false},{"title":"188cm","offer_id":41072497360983,"sku":"J24ESGH188","price":599.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/ESCALATOR_GO-HIGHER_FULL-SKI.png?v=1739380975","url":"https:\/\/jskis.com\/products\/go-higher","provider":"J skis","version":"1.0","type":"link"}