{"title":"Lawson's Finest x J Mogul Masher Collection","description":"","products":[{"product_id":"masher","title":"The Escalator \"MASHER\" Lawson's Finest Liquids x J Collab Limited Edition Ski","description":"\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\u003cspan\u003eI’m stoked to release this radical collaboration with the legendary local brewery Lawson’s Finest Liquids, known for their flagship “Sip of Sunshine” IPA. Lawson’s Finest was founded right here in the heart of the Green Mountains, surrounded by world-class ski areas like Sugarbush and Mad River Glen. It’s an honor to work with some of the best in the business to bring this Escalator graphic and our first-ever beer, Mogul Masher Pale Ale, straight from the Green Mountains to your head!\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\u003cspan\u003eWe worked closely with the team at Lawson’s Finest to craft this collab from the ground up, combining our ski-making expertise with their world-renowned brewing prowess. After a handful of brainstorming sessions, we let Fank take the first crack at the trippy graphic you see on the ski today. Once he had his go at it, he passed the files along to their designer, Andrew, to give it that special Lawson’s Finest touch. This process repeated itself a handful of times until we all agreed the graphic was perfect! I can’t believe how good this thing looks in person.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\u003cspan\u003eWhile the graphics were in progress, Taylor was spending lots of time at the brewery working with their brewer, Chris, to dial in the perfect recipe for this thirst-quenching collab brew. The goal was to lean into the tropical, hop-forward beers that Lawson’s Finest is known for, but mellow it out and make it more crushable so you can après all day! The pale ale recipe we landed on is charged with Citra and El Dorado hops, delivering a vibrant, tropical hop flavor with a crisp and refreshing finish.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\u003cspan\u003eFrom the beginning of the process, the team at Lawson’s Finest wanted their graphic on a ski that was as fun and versatile as the beer they brew. After talking to them about their skiing styles, it was obvious that “The Escalator” was the right choice. We only made 200 pairs of this colorful trip to Flavortown, and with so many après-loving skiers, I guarantee they’ll sell out fast!\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"J skis","offers":[{"title":"162cm","offer_id":41072507027543,"sku":"J24ESMR162","price":829.0,"currency_code":"USD","in_stock":false},{"title":"169cm","offer_id":41072507060311,"sku":"J24ESMR169","price":829.0,"currency_code":"USD","in_stock":false},{"title":"176cm","offer_id":41072507093079,"sku":"J24ESMR176","price":829.0,"currency_code":"USD","in_stock":false},{"title":"182cm","offer_id":41072507125847,"sku":"J24ESMR182","price":829.0,"currency_code":"USD","in_stock":false},{"title":"188cm","offer_id":41072507158615,"sku":"J24ESMR188","price":829.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/ESCALATOR_MASHER_FULL-SKI.png?v=1720545859"},{"product_id":"mogul-masher-koozie","title":"Mogul Masher Koozie","description":"\u003cp\u003ePart of our collaboration with Lawson's Finest Liquids, the Mogul Masher Koozie offers 16oz of premium beverage insulation technology. Specifically designed to fit a frosty can of Mogul Masher Pale Ale, this koozie is a must have during your next après. \u003c\/p\u003e\n\u003cp\u003eSee the rest of the Mogul Masher collection here, and find Mogul Masher Pale Ale near you using this beer finder. \u003c\/p\u003e","brand":"J skis","offers":[{"title":"Default Title","offer_id":41170092032087,"sku":"J24KOOZ-MM16","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/J_Masher_16oz_Koozie_full1.png?v=1722612108"},{"product_id":"masher-beanie","title":"Mogul Masher Beanie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThrow it back to the wild style of the ‘80s with the Masher Beanie! Designed as part of our collaboration with Lawson's Finest Liquids, this radical beanie sports the same spraffy that you'll find on the new Mogul Masher Pale Ale and is perfect for keeping your dome warm while sipping cold cans at the après.\u003c\/p\u003e\n\u003cp\u003eSee the rest of the J x Lawson's Finest collab \u003ca href=\"jskis.com\/collections\/masher\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese beanies are woven right down the street from us at \u003c\/span\u003e\u003cspan\u003e\u003ca href=\"https:\/\/www.fourbitalfactory.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.fourbitalfactory.com\/\" target=\"_blank\"\u003eFourbital Factory\u003c\/a\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e in Burlington, Vermont!\u003c\/span\u003e\u003c\/p\u003e","brand":"J skis","offers":[{"title":"Default Title","offer_id":41202915180631,"sku":"J24BN-MASH","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/Masher_beanie.png?v=1728580521"},{"product_id":"masher-neck-tube","title":"Skida x J Mogul Masher Neck Tube","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eI’m stoked to release this radical collaboration with the legendary local brewery Lawson’s Finest Liquids, known for their flagship “Sip of Sunshine” IPA. Lawson’s Finest was founded right here in the heart of the Green Mountains, surrounded by world-class ski areas like Sugarbush and Mad River Glen. Make sure to check out the \u003ca href=\"https:\/\/jskis.com\/products\/masher\" title=\"j x lawsons collab mogul masher escalator limited edition skis\"\u003eMogul Masher Ski \u003c\/a\u003eand the rest of the \u003ca href=\"https:\/\/jskis.com\/collections\/masher\" title=\"j skis mogul masher lawsons collab neck tube\"\u003ecollection!\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003eWe partnered with local Vermont brand Skida to print this legendary graphic on their proven Snow Tour Next Tube! \"The Snow Tour is that feather-weight layer that fends off the elements, leaving you warm and dry. Our Brushed Thermal fabric is soft on one side and bold on the other. It is the perfect side-kick for any chilly day. Plus, with a touch of creativity, it can also be worn as a headband, or even a hat. As always, made in Vermont.\"\u003c\/p\u003e","brand":"J skis","offers":[{"title":"Default Title","offer_id":41230175469655,"sku":"J24TUBE-MASH","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/MASHER_NeckTube.png?v=1725471121"},{"product_id":"masher-dad-cap","title":"Mogul Masher Dad Cap","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFeaturing a skier throwing down the iconic daffy, this hat is for the legends who know mashing moguls is the fountain of youth! This classic dad hat style adds a dash of retro flair, you’ll look ready to mash bumps or just master the BBQ. Comfortable, stylish, and packing that old-school ski energy, this hat is perfect for those who keep it steezy on and off the hill!\u003cbr\u003e\u003c\/p\u003e","brand":"J skis","offers":[{"title":"Default Title","offer_id":41230261518423,"sku":"J24HT-MASH","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/Masher_dad_cap.png?v=1728580625"},{"product_id":"mogul-masher-pale-ale","title":"Mogul Masher Pale Ale","description":"\u003cp\u003eThe first ever J skis beer!!!! Brewed in collaboration with Lawson's Finest Liquids in Waitsfield, VT, Mogul Masher Pale Ale \u003cmeta charset=\"utf-8\"\u003eis as fresh as first tracks! Charged with Citra and El Dorado hops, it has a vibrant, tropical hop flavor that delivers a crisp and refreshing experience, so you can après all day.\u003c\/p\u003e\n\u003cp\u003eMogul Masher Pale Ale is currently only available at J skis Intergalactic Headquarters in Burlington and Lawson's Finest Taproom in Waitsfield. It will be distributed to select retailers across ski towns in New England starting in January 2025. Keep an eye out for a retailer map coming soon. \u003c\/p\u003e\n\u003cp\u003eCheck out the rest of the Mogul Masher collection here!\u003c\/p\u003e","brand":"Lawson's Finest Liquids","offers":[{"title":"Default Title","offer_id":41301020377175,"sku":"","price":7.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/MasherCancopy.png?v=1728064538"}],"url":"https:\/\/jskis.com\/collections\/masher.oembed","provider":"J skis","version":"1.0","type":"link"}