{"title":"The Best Friend","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe've engineered a revolutionary asymmetric ski shape that solves the age-old powder problem! The challenge with the traditional shape of powder skis is it causes your downhill ski to sink and your uphill ski to rise in deep snow. This separates your legs, making it hard to stay in control and tiring you out waaay more than necessary. To solve this problem, we added surface area where you need extra float and removed it where you don't. The result is a pair of skis that float naturally on the same plane, helping your legs stay closer together effortlessly. It feels more like riding a single surfboard than two individual skis. This means you can ski deep snow with more confidence while using less energy, letting the skis use the natural mechanics of powder snow to do the hard work for you! No more sitting back to keep your tips up, no more backseat landings, face plants, tomahawks, or yard sales. Even on the deepest days you can ski in your natural stance, floating and turning with ease, without straining to stay in control. The unique, asymmetric shape is only on the tip and tail of the ski and will have no effect on the ski’s firm snow performance. You get the benefits of traditional sidecut and camber when charging hard on firm and chopped up conditions, combined with powder specific geometry that does all the work for you on the deepest days. This is your new Best Friend on pow days, surf’s up!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"petran","title":"The Best Friend \"PETRAN\" Pinar Birim \u0026 Giray Dadali x J Collab Limited Edition Ski","description":"\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-kcuKUB iiebzL\" data-testid=\"text-block\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\" data-testid=\"text-block__wrapper\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB UCHCD\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-jQApEI jZYOyD\" data-testid=\"text-block__text\" data-read-only=\"false\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv class=\"sc-bgqQcB fGklZN\" data-testid=\"text-style--normal\" data-ui=\"Text\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\" data-testid=\"text-style--normal\"\u003e\n\u003cspan\u003eThis is a unique triple collaboration between artist Pinar Birim, engineer Giray Dadali, and us at J skis. Last season, while Giray was developing this new “Best Friend” ski, he also traveled back to his homeland of Türkiye to explore the mountains and connect with his cultural roots, producing the movie \u003c\/span\u003e\u003cspan\u003e\u003cem class=\"sc-cdpdzN cqnVuh\" data-mark=\"em\"\u003eOf the Black Sea.\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e During his travels, he met Pinar Birim, a contemporary Turkish artist known for her evocative work that often explores themes of cultural identity, human connection, and abstract expression.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\" data-ui=\"Flex\" data-as=\"div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-kcuKUB iiebzL\" data-testid=\"text-block\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\" data-testid=\"text-block__wrapper\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB UCHCD\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-jQApEI jZYOyD\" data-testid=\"text-block__text\" data-read-only=\"false\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv class=\"sc-bgqQcB fGklZN\" data-testid=\"text-style--normal\" data-ui=\"Text\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\" data-testid=\"text-style--normal\"\u003e\u003cspan\u003ePinar is a true jack-of-all-trades, Turkish badass! She was a professional snowboarder on the Quiksilver team, becoming the first female snow and skateboarder from Turkey to reach this level. Later, she transitioned into the arts, studying graphic design and fine arts, with her work ultimately resonating across diverse audiences.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\" data-ui=\"Flex\" data-as=\"div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-kcuKUB iiebzL\" data-testid=\"text-block\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\" data-testid=\"text-block__wrapper\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB UCHCD\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-jQApEI jZYOyD\" data-testid=\"text-block__text\" data-read-only=\"false\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv class=\"sc-bgqQcB fGklZN\" data-testid=\"text-style--normal\" data-ui=\"Text\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\" data-testid=\"text-style--normal\"\u003e\u003cspan\u003eFor this graphic, Giray and Pinar spent hours sorting through dozens of her pieces, narrowing it down to a few options. From there, Frank took those pieces and applied them to this unique Best Friend ski shape to see which we liked best. It immediately became clear that this graphic was the definitive winner. On the base, we used one of Pinar’s favorite sayings, “I am where I am.” Though simple, it carries a powerful meaning.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\" data-ui=\"Flex\" data-as=\"div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-kcuKUB iiebzL\" data-testid=\"text-block\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\" data-testid=\"text-block__wrapper\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB UCHCD\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-jQApEI jZYOyD\" data-testid=\"text-block__text\" data-read-only=\"false\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv class=\"sc-bgqQcB fGklZN\" data-testid=\"text-style--normal\" data-ui=\"Text\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\" data-testid=\"text-style--normal\"\u003e\u003cspan\u003eThis collaboration borrows its name from the “Petran” snowboard—a traditional wooden board without bindings that local children and adults have long used to slide down snowy hills. This rustic, traditional style of riding is a unique part of Turkey’s snow-sport heritage and has even influenced modern snowboarding.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\" data-ui=\"Flex\" data-as=\"div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-kcuKUB iiebzL\" data-testid=\"text-block\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\" data-testid=\"text-block__wrapper\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB UCHCD\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-jQApEI jZYOyD\" data-testid=\"text-block__text\" data-read-only=\"false\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv class=\"sc-bgqQcB fGklZN\" data-testid=\"text-style--normal\" data-ui=\"Text\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\" data-testid=\"text-style--normal\"\u003e\u003cspan\u003eWe made only 100 pairs of this incredible graphic on our new, highly anticipated powder ski, The Best Friend. Each pair is hand-signed and numbered, so you’ll own a one-of-a-kind ski like no one else on the mountain—and have an awesome story to tell when everyone in the lift line asks about them! These 100 pairs are guaranteed to sell fast, so if you’re looking for a new Best Friend this winter, make sure to order now before they’re gone!\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\" data-ui=\"Flex\" data-as=\"div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-kcuKUB iiebzL\" data-testid=\"text-block\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\" data-testid=\"text-block__wrapper\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-kcuKUB UCHCD\" data-ui=\"Box\" data-as=\"div\"\u003e\n\u003cdiv class=\"sc-jQApEI jZYOyD\" data-testid=\"text-block__text\" data-read-only=\"false\"\u003e\n\u003cdiv class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\" data-ui=\"Flex\" data-as=\"div\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv class=\"sc-bgqQcB fGklZN\" data-testid=\"text-style--normal\" data-ui=\"Text\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\" data-testid=\"text-style--normal\"\u003e\n\u003cspan\u003eWatch Giray’s award-winning movie, \u003c\/span\u003e\u003cspan\u003e\u003cem class=\"sc-cdpdzN cqnVuh\" data-mark=\"em\"\u003eOf the Black Sea\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e, and follow Giray and Pinar.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"J skis","offers":[{"title":"177cm","offer_id":41330746228823,"sku":"J24BFPET177","price":899.0,"currency_code":"USD","in_stock":false},{"title":"184cm","offer_id":41330746261591,"sku":"J24BFPET184","price":899.0,"currency_code":"USD","in_stock":false},{"title":"191cm","offer_id":41330746294359,"sku":"J24BFPET191","price":899.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/BEST-FRIEND-PETRAN_FULL-SKI.png?v=1731958482"},{"product_id":"good-times","title":"The Best Friend \"GOOD TIMES\" Limited Edition Ski","description":"\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\u003cspan\u003eI’ve been a longtime fan of Jamaican music and culture, my wife and I even got married in Jamaica, so when the opportunity came to create a graphic for a ski like this, I was eager to go big and bold with pure good-times vibes!\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\u003cspan\u003eBob Marley and other Jamaican artists popularized the red, yellow, and green colors of the Rastafarian flag through their music, embedding them deeply into reggae culture. These colors were originally inspired by the Ethiopian flag featuring the Lion of Judah, which later became a primary symbol of the Rastafarian movement. This art centers around these dynamic colors, symbolizing the resilience, hope, and unity rooted in Jamaican heritage.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\u003cspan\u003eFank designed the art by applying translucent color washes over the natural wood grain to create a soulful, organic vibe. He used a vintage aesthetic reminiscent of classic roots reggae album covers, adding a bold “GOOD TIMES” statement on the base. With these bases, people will know you’re having reeeeal good times surfing, slashing, and popping out of the deep pow!\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB kEVEyA sc-gjSFSI jnUJTU\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB fLgIKB sc-cExpMz jQzsbB\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR loWBJl sc-lhBmjS fbNrQ\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\u003cspan\u003eThis unique ski graphic is both an homage to reggae music and a celebration of its powerful, enduring spirit. We produced only 100 pairs of this Limited Edition graphic on “The Best Friend” ski, each hand-signed and numbered. Don’t sleep on these, mon—only a couple dozen are available per size, and they’ll sell out quick!\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"J skis","offers":[{"title":"177cm","offer_id":41330767298647,"sku":"J24BFGT177","price":899.0,"currency_code":"USD","in_stock":false},{"title":"184cm","offer_id":41330767331415,"sku":"J24BFGT184","price":899.0,"currency_code":"USD","in_stock":false},{"title":"191cm","offer_id":41330767364183,"sku":"J24BFGT191","price":899.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/BEST-FRIENDS_GOOD-TIMES_FULL-SKI.png?v=1731958379"},{"product_id":"hyperactive","title":"The Best Friend \"HYPERACTIVE\" Lucas Beaufort x J Collab","description":"\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhen Lucas Beaufort's pen starts flowing, there's literally no stopping it, like an endless skate lap through the park, every turn and transition has you amped to see where he’s going next!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eI've been wanting to work with Lucas for years after seeing his artwork everywhere in the skateboard scene—decks, magazines, skate parks, huge murals. His wild abstract patterns play tricks on your brain. Your eye thinks it's seeing something familiar, like a hand or person, then it flips to completely abstract to keep you guessing and wanting to see more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLucas paints on anything and everything worldwide! Fank actually watched him paint in downtown Seattle, and said it was wild to see his work come together in person. The entire time Lucas was having conversations, sipping a Negroni, and his piece just evolved coming to life naturally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAs Lucas states, \"I never sketch before, I just let my hand dance all around the world.\" He approaches art like skateboarding—pure energy, joy, and fearlessness. Dude just started painting at 27 and exploded onto the scene drawing on skateboard magazine covers!\u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat I love about this ski is the contrast. The top is all black with only the white line art, so it really looks sick against the snow. The base is the opposite, similar pattern but filled with vibrant colors, like bright camouflage which looks sick flying through the air! We named it \"The Hyperactive\" because it speaks to both the fun factor and Lucas's nature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eI'm only building 200 pairs of this Limited Edition graphic on \"The Best Friend\" ski, hand-signing and numbering each. Lucas has lots of fans around the world so these are going to sell out fast. Grab this fun piece of iconic artwork before they’re gone!\u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb id=\"docs-internal-guid-dba39e7b-7fff-cfaa-e9cb-eaed4e6f2fb5\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"J skis","offers":[{"title":"177cm","offer_id":41704230813783,"sku":"J25BFHA177","price":899.0,"currency_code":"USD","in_stock":false},{"title":"184cm","offer_id":41704230846551,"sku":"J25BFHA184","price":899.0,"currency_code":"USD","in_stock":false},{"title":"191cm","offer_id":41704230879319,"sku":"J25BFHA191","price":899.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/BEST-FRIENDS_Hyperactive_FULL-SKI.png?v=1753288981"},{"product_id":"goodday","title":"The Best Friend \"GOOD DAY\"","description":"\u003cdiv class=\"pt-block pt-text-block pt-text-block-style-normal\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block\" class=\"sc-kcuKUB iiebzL\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" data-testid=\"text-block__wrapper\" class=\"sc-kcuKUB kEVEyA sc-gzcnmR jOwJgY\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB ckBSag sc-jrrXlR loWBJl\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Box\" class=\"sc-kcuKUB UCHCD\"\u003e\n\u003cdiv data-read-only=\"false\" data-testid=\"text-block__text\" class=\"sc-jQApEI jZYOyD\"\u003e\n\u003cdiv data-as=\"div\" data-ui=\"Flex\" class=\"sc-kcuKUB kEVEyA sc-jrrXlR knLikI sc-fmJwAE eujEGm\"\u003e\n\u003cdiv data-text=\"\"\u003e\n\u003cdiv data-ui=\"Text\" data-testid=\"text-style--normal\" class=\"sc-bgqQcB fGklZN\"\u003e\n\u003cdiv class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cdiv data-testid=\"text-style--normal\" class=\"sc-kkscRO fIXjaq\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSometimes less is more. For the longest time, Fank has had an image sitting in his inspirations folder, just a simple flag that said \"Today Is A Good Day\". Every time we’d brainstorm new ski graphics it would come up and we’d think, \"Man, that would be such a perfect ski base.\" So we finally made it happen! Picture this: you're floating through the deepest powder of the season, grinning ear to ear, and thinking to yourself, \"Today IS a good day.\" That's it—nothing else really matters. If you're on these skis, you're gonna have the best pow day of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cspan\u003eFor the top design, we tapped into our love for the soulful skateboards and surfboards designs you see. To emphasize the minimalist vibe we combined really simple, clean color blocks across the top, letting the beautiful wood grain shine. I just love how this whole ski turned out!\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe only made 200 pairs of this Limited Edition graphic on The Best Friend ski, each hand-signed and numbered by me. Don’t have a bad day… these are selling faster than the tram fills up on a pow day, so grab 'em before they're gone forever!\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-a5e4a304-7fff-bcb7-5b0c-11a5327f1e72\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"J skis","offers":[{"title":"177cm","offer_id":41704232288343,"sku":"J25BFGD177","price":899.0,"currency_code":"USD","in_stock":false},{"title":"184cm","offer_id":41704232321111,"sku":"J25BFGD184","price":899.0,"currency_code":"USD","in_stock":false},{"title":"191cm","offer_id":41704232353879,"sku":"J25BFGD191","price":899.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7219\/files\/BEST-FRIENDS_GoodDay_FULL-SKI.png?v=1753288183"}],"url":"https:\/\/jskis.com\/collections\/best-friend.oembed","provider":"J skis","version":"1.0","type":"link"}